POSM & Retail Marketing
Concept ProjectLumina Paints — Shade Card Display & Fan Deck
A shade card counter display for a fictional paint brand.
- Category
- POSM & Retail
- Year
- 2024
- Role
- Concept, Art Direction & Pre-Press
- Tools
- Illustrator, CorelDRAW
01. Brief
Design a counter display and fan deck for a fictional paint brand's dealer stores.
02. Process
Organised shades into families and planned colour-accurate printing checks.
03. Solution
A tiered acrylic-faced counter unit holding fan decks and tear-off shade strips.
04. Result
A concept display that helps customers browse colours quickly.
Point-Of-Sale Structural SpecColour Critical
- Display
- 3mm Sunboard + Acrylic Face
- Fan Deck
- 300gsm Coated, Rivet
- Colour
- ΔE < 2 Target
- Inks
- CMYK + 4 Spot