POSM & Retail Marketing
Concept ProjectNova Mobile — Product Launch Store Kit
Phone launch merchandising kit for a fictional handset brand.
- Category
- POSM & Retail
- Year
- 2025
- Role
- Concept, Art Direction & Pre-Press
- Tools
- Photoshop, Illustrator, CorelDRAW
01. Brief
Create a store launch kit for a fictional smartphone brand.
02. Process
Designed a modular kit with hero standee, counter tent cards and window graphics.
03. Solution
A dark, glossy kit with spotlight gradients and clear feature callouts.
04. Result
A concept kit adaptable to small and large store formats.
Point-Of-Sale Structural SpecLaunch Kit
- Standee
- Roll-Up 6 × 3ft
- Tent Cards
- 350gsm + Velvet Lam
- Window
- One-Way Vision Vinyl
- Danglers
- Double-Sided 400gsm