Available for select commissions & art direction (2026)
RAHUL
MALAVIYA

POSM & Retail Marketing

Concept Project

Nova Mobile — Product Launch Store Kit

Phone launch merchandising kit for a fictional handset brand.

Category
POSM & Retail
Year
2025
Role
Concept, Art Direction & Pre-Press
Tools
Photoshop, Illustrator, CorelDRAW
FIG 25.1 — Store Window
FIG 25.2 — Counter Tent Cards
FIG 25.3 — Hero Standee

01. Brief

Create a store launch kit for a fictional smartphone brand.

02. Process

Designed a modular kit with hero standee, counter tent cards and window graphics.

03. Solution

A dark, glossy kit with spotlight gradients and clear feature callouts.

04. Result

A concept kit adaptable to small and large store formats.

Point-Of-Sale Structural SpecLaunch Kit
Standee
Roll-Up 6 × 3ft
Tent Cards
350gsm + Velvet Lam
Window
One-Way Vision Vinyl
Danglers
Double-Sided 400gsm