POSM & Retail Marketing
Concept ProjectFizzUp Cola — Cooler Wraps & Shelf Strips
Summer retail kit for a fictional soft drink brand.
- Category
- POSM & Retail
- Year
- 2025
- Role
- Concept, Art Direction & Pre-Press
- Tools
- CorelDRAW, Illustrator, Photoshop
01. Brief
Design a summer POSM kit for a fictional cola brand for small grocery stores.
02. Process
Measured typical cooler formats and designed wraps, shelf strips and wobblers around them.
03. Solution
A cooler wrap with condensation-droplet graphics, matching shelf strips and die-cut wobblers.
04. Result
A concept kit that makes small stores feel part of one campaign.
Point-Of-Sale Structural SpecRetail Kit
- Cooler Wrap
- Cast Vinyl + Gloss Lam
- Shelf Strip
- 350gsm + PVC
- Wobbler
- Die-cut PET Arm
- Profile
- ISOcoated_v2