Packaging & FMCG
Concept ProjectKesari Dairy — Milk & Paneer Flexible Pouches
Clean, fresh flexible packaging for a fictional dairy brand printed by rotogravure.
- Category
- FMCG Packaging
- Year
- 2025
- Role
- Concept, Art Direction & Pre-Press
- Tools
- Illustrator, Photoshop
01. Brief
Create pouch graphics for a fictional dairy range that communicate freshness and make fat-content variants easy to tell apart.
02. Process
Defined a white-dominant layout with variant colour bands and checked artwork against rotogravure constraints like reverse printing and white underlay.
03. Solution
A set of center-seal pouches with a saffron brand mark and colour-coded variant bands for toned, full-cream and paneer.
04. Result
A concept system that keeps variants distinct while staying efficient for gravure cylinders.
Production Spec SheetRoto 8-Color
- Laminate
- PET 12μ / LDPE 60μ
- Reverse Rotogravure
- Underlay
- Opaque White
- Format
- Center-Seal Pouch