Available for select commissions & art direction (2026)
RAHUL
MALAVIYA

Packaging & FMCG

Concept Project

Kesari Dairy — Milk & Paneer Flexible Pouches

Clean, fresh flexible packaging for a fictional dairy brand printed by rotogravure.

Category
FMCG Packaging
Year
2025
Role
Concept, Art Direction & Pre-Press
Tools
Illustrator, Photoshop
FIG 9.1 — Variant Pouch Lineup
FIG 9.2 — Colour Band System
FIG 9.3 — Gravure Separation Preview

01. Brief

Create pouch graphics for a fictional dairy range that communicate freshness and make fat-content variants easy to tell apart.

02. Process

Defined a white-dominant layout with variant colour bands and checked artwork against rotogravure constraints like reverse printing and white underlay.

03. Solution

A set of center-seal pouches with a saffron brand mark and colour-coded variant bands for toned, full-cream and paneer.

04. Result

A concept system that keeps variants distinct while staying efficient for gravure cylinders.

Production Spec SheetRoto 8-Color
Laminate
PET 12μ / LDPE 60μ
Print
Reverse Rotogravure
Underlay
Opaque White
Format
Center-Seal Pouch