Masala Mitti — Regional Spice Carton Range

01. Brief

Design a carton range for a fictional spice brand that feels rooted in Indian craft while staying readable on a busy kirana shelf.

02. Process

Studied block-print motifs and terracotta tones, then built a modular pattern system where each blend gets its own hue. Front panels were tested at shelf distance for name legibility.

03. Solution

Tuck-end cartons with a shared pattern grid, a bold Devanagari–Latin wordmark and blend-specific spot colours on uncoated board.

04. Result

A flexible family that can grow to new blends without redesign, as a design concept.