Brand Identity
Concept ProjectVyom — Fintech App Brand Mark
A sky-inspired logo and app icon for a fictional finance app.
- Category
- Branding & Logos
- Year
- 2025
- Role
- Brand Designer
- Tools
- Illustrator, Photoshop
01. Brief
Create a trustworthy yet modern logo for a fictional savings app.
02. Process
Tested geometric marks for clarity at app-icon size and defined a colour system.
03. Solution
An upward arc symbol, a custom-spaced wordmark and an icon set.
04. Result
A concept brand mark that feels secure and approachable.
Identity Spec SheetDigital First
- Primary
- Deep Blue + Signal Red
- Icon Grid
- 1024px iOS Grid
- Wordmark
- Custom Kerned
- Formats
- SVG, PNG, PDF