Available for select commissions & art direction (2026)
RAHUL
MALAVIYA

Brand Identity

Concept Project

Khet Organics — Farm Brand Identity

Earthy brand identity for a fictional organic farm cooperative.

Category
Branding & Logos
Year
2024
Role
Brand Designer
Tools
Illustrator, CorelDRAW
FIG 30.1 — Logo Lockups
FIG 30.2 — Crate Labels
FIG 30.3 — Pattern System

01. Brief

Design a brand for a fictional farm cooperative selling directly to city customers.

02. Process

Explored field-row patterns, hand-drawn type and an earthy colour palette.

03. Solution

A stamp-style logo, field-row pattern and simple labels for produce crates.

04. Result

A concept identity that feels honest and works on low-cost printing.

Identity Spec Sheet1-Color Friendly
Palette
Soil, Leaf, Grain
Logo
Stamp + Wordmark
Print
1C Rubber Stamp Ready
Pattern
Field-Row Tile