Medivra — OTC Pain Relief Carton System

01. Brief

Design OTC cartons for a fictional brand that look approachable while keeping regulatory information unmistakable.

02. Process

Ranked information by patient need, placed regulatory panels on a fixed grid and tested strength colour coding.

03. Solution

Cartons with a large strength indicator, a consistent warning panel and calm pastel variant colours.

04. Result

A concept system where dosage and variant are readable at a glance.