POSM & Retail Marketing
Zenith Electronics — Nationwide Festive Retail POSM, FSDU & Dangler Suite
Complete multi-tier retail merchandising suite executed across 1,800 consumer electronics stores. Includes interlocking Free-Standing Display Units (FSDU), die-cut metallic danglers, counter displays, and quick-assemble instruction schematics for store staff.
- Category
- POSM & Retail
- Year
- 2022
- Role
- Art Director, Retail
- Tools
- CorelDRAW, Illustrator, Photoshop
01. Brief
Create a festive in-store merchandising suite that rolls out across 1,800 electronics stores.
02. Process
Designed interlocking FSDU structures with the die-maker, developed dangler and shelf-talker formats, and drew simple assembly schematics for store staff.
03. Solution
A modular POSM kit — FSDUs, danglers, counter displays and standees — sharing one festive visual system.
04. Result
A kit that store teams could assemble quickly and consistently, delivering one unified festive look nationwide.
- FSDU Core
- E-Flute Corrugated Board + Litho Lamination
- Print Face
- 250gsm Duplex Board + Gloss Poly
- Danglers
- 400gsm Art Card with Die-cut Eyelet
- Standees
- Roll-up Aluminum Base with Polypropylene Film
- Color Profile
- ISOcoated_v2_300_eci
- Tooling
- Custom Laser Steel Die Rule