Out-Of-Home & Flex
Concept ProjectSabarmati Run — City Marathon Hoardings
Bold typographic hoardings for a fictional riverfront marathon.
- Category
- Large Format & OOH
- Year
- 2025
- Role
- Concept, Art Direction & Pre-Press
- Tools
- Photoshop, Illustrator, CorelDRAW
01. Brief
Design an outdoor campaign announcing a fictional city marathon along a riverfront.
02. Process
Explored motion-led typography and tested legibility at highway distances in grayscale first.
03. Solution
High-contrast hoardings with a single headline, a motion-streak graphic and one date line.
04. Result
A concept campaign that reads in under three seconds.
Large Format Engineering SpecsOutdoor Grade
- Dimensions
- 30ft × 15ft
- Material
- 440 GSM Frontlit Flex
- Ink
- Eco-Solvent
- Resolution
- 720 DPI