Social & Digital
Concept ProjectPulse Fitness — Digital Ad Campaign
High-energy social and display ads for a fictional gym chain.
- Category
- Social Media & Digital
- Year
- 2024
- Role
- Art Director
- Tools
- Photoshop, Illustrator
01. Brief
Design a membership campaign for a fictional gym across social and web banners.
02. Process
Created a bold type-led concept and adapted it across many ad sizes.
03. Solution
Ads with oversized numbers, motion blur imagery and a single call to action.
04. Result
A concept campaign that stays recognisable at every size.
Digital Delivery SpecMulti-Format
- Formats
- 1:1, 4:5, 9:16, 16:9
- Display
- 300×250, 728×90
- File Size
- < 150KB
- Colour
- sRGB