Available for select commissions & art direction (2026)
RAHUL
MALAVIYA

Social & Digital

Concept Project

Pulse Fitness — Digital Ad Campaign

High-energy social and display ads for a fictional gym chain.

Category
Social Media & Digital
Year
2024
Role
Art Director
Tools
Photoshop, Illustrator
FIG 34.1 — Campaign Key Visual
FIG 34.2 — Size Adaptations
FIG 34.3 — Story Ad

01. Brief

Design a membership campaign for a fictional gym across social and web banners.

02. Process

Created a bold type-led concept and adapted it across many ad sizes.

03. Solution

Ads with oversized numbers, motion blur imagery and a single call to action.

04. Result

A concept campaign that stays recognisable at every size.

Digital Delivery SpecMulti-Format
Formats
1:1, 4:5, 9:16, 16:9
Display
300×250, 728×90
File Size
< 150KB
Colour
sRGB