Out-Of-Home & Flex
Metropolis Transit — 40ft × 20ft Highway Flex Banners & Backlit Totems
Grand-scale citywide out-of-home campaigns designed for high-velocity viewing. Engineered with calibrated viewing-distance optical kerning, extreme contrast ratios for overcast monsoon conditions, and 150 DPI 1:1 prepress master tiling for billboard seamless welding.
- Category
- Large Format & OOH
- Year
- 2023
- Role
- Art Director, Large Format
- Tools
- Photoshop, Illustrator, CorelDRAW
01. Brief
Deliver a citywide outdoor campaign readable at highway speeds and in poor monsoon light.
02. Process
Tested kerning and type size against real viewing distances, built high-contrast colour profiles for overcast conditions, and tiled 1:1 masters for seamless welding.
03. Solution
Bold, minimal compositions on frontlit and backlit vinyl, calibrated for both daylight and night illumination.
04. Result
Hoardings and totems that stay legible in seconds-long glances, with seamless joins across 40ft formats.
- Dimensions
- 40ft × 20ft (12m × 6m)
- Material
- 550 GSM Frontlit Star Vinyl
- Backlit Specs
- 680 GSM Translucent Banner
- Ink System
- UV Curable / Eco-Solvent (7y UV)
- Finishing
- High Frequency Seamed Eyelets
- Resolution
- 1200 DPI Piezo Super-Wide Print