Packaging & FMCG
Aura Botanicals & Wellness — Rigid Box & Cosmetic Tube System
A comprehensive high-end packaging range formulated for botanical skincare. Engineered with custom structural dye-lines, multi-level blind embossing, and soy-based Pantone formulations to reflect organic authenticity without sacrificing shelf prominence.
- Category
- FMCG Packaging
- Year
- 2024
- Role
- Art Director & Packaging Designer
- Tools
- Illustrator, Photoshop, CorelDRAW
01. Brief
Create a premium packaging range for a botanical skincare line that feels organic and honest, yet holds its own on a crowded cosmetics shelf.
02. Process
Developed custom structural dielines, tested kraft substrates for ink absorbency and explored blind embossing depths with the press partner. Pantone formulations were matched on soy-based inks to keep the palette natural.
03. Solution
A rigid telescopic box and tube system using recycled kraft, soft-touch matte lamination and restrained gold foil typography — tactile, calm and unmistakably premium.
04. Result
A cohesive, production-proven system that extends easily across new SKUs while keeping colour and finish consistent from carton to tube.
- Substrate
- 350gsm Kraft Recycled
- Finishes
- Matte Soft-Touch + Gold Foil
- Spot Inks
- Pantone 802C, 469C
- Structure
- Rigid Telescopic Lid Box
- Dieline Ref
- DK-AUR-2024-V4
- Print Process
- Heidelberg Speedmaster 6-Color